Unlock Growth with a Fractional ABM & Customer Marketing Expert
ABM and Customer Marketing are powerful growth levers when done right. But for many SaaS teams, getting started can feel overwhelming: siloed teams, strapped for resources, unclear processes, or you simply don’t have the headcount for a full-time hire. That’s where fractional expertise makes all the difference. By hiring a seasoned marketing leader on a fractional basis, you get the strategic focus, structure, and hands-on support to launch programs without the full-time hire.
Why go Fractional?
Clarity & Structure
Get a proven framework: who to target, how to engage, and how to measure success customized to your goals and GTM model.
Low-Risk, High-Return
Test ABM or customer marketing with a focused pilot before you scale. Prove impact, then expand with confidence.
Fast, Flexible Expertise
Fractional leaders bring cross-industry insight, tested playbooks, and fresh ideas, so you move faster and smarter at a fraction of the cost of a full-time senior leader.
What We Offer
MB Consulting helps SaaS companies turn their customers into champions and long-term partners. We blend marketing fundamentals with modern ABM tactics to build deep, revenue-driving relationships. Here’s how we help you win:
Customer Advisory Boards
Facilitate strategic forums that surface honest feedback and spark executive advocacy
User Groups
& Communities
Cultivate peer networks that drive engagement, referrals, and continuous insight
Onboarding Programs for New Customers
Design step-by-step journeys that accelerate time-to-value and reduce churn
High-Impact
Gifting
Execute personalized campaigns that surprise and delight your top accounts
ABM Strategy
& Pilot Programs
Develop laser-focused account plans and small-scale tests before full roll-out
Sales, Marketing &
CS Alignment
Build playbooks and reporting that unite teams around seamless execution
If you’re a tech leader ready to transform customers into your greatest growth asset, let’s get started.
About MB
I help SaaS companies build customer marketing and ABM programs that drive growth and retention. With over 10 years of experience in SaaS marketing, I’ve learned how to take scattered tactics and turn them into clear, thoughtful programs that build stronger relationships and support real business goals. I’ve worked at MarTech companies focused on personalization, and that mindset carries through everything I do. I believe the best marketing makes people feel seen. Whether it’s a creative gifting moment or a pilot ABM program, I focus on the details that make an impact - without needing a huge team or tech investment. I was fortunate to work at some exceptional tech companies in New York City that truly valued customer relationships. During that time, I saw firsthand how powerful it is when customer success, marketing, and sales work together toward a shared goal. Those experiences shaped how I approach customer and ABM programs today. I wanted to take what I’ve learned, build programs I genuinely believe in, and help more companies turn their customers into champions. At the heart of it, I care about doing good work with good people. I love finding creative ways to connect teams, support shared goals, and see a project through from idea to impact.